Who will be exhibiting ?
You are a stakeholder in the wine industry: equipment manufacturer, reseller, services company... You offer equipment, machinery, services, advice or technology monitoring to all professionals in the trade show’s catchment area: Burgundy, Beaujolais, Rhône, Bugey, Savoy, Jura and Auvergne.
Most of them do not have the time and/or opportunity to travel across the country to attend a trade show with several thousand exhibitors over several days, owing to the strain this would put on business (e.g. cost, prolonged absence, transport, etc.). By exhibiting in their area, you give them the chance to come to Mâcon for the trade show and be back by the end of the day.
This concept – already tried and tested for more than 12 years by SEPEM Industries’ event organiser (7 regional shows in France) – has demonstrated the value and effectiveness of an ‘on-your-doorstep event’ for participants in the area.
